COLOR POSITIVE
AREYES
Challenge: Exploring the underlying effects of color hues on human perception of phygital objects in virtual environments and understanding how they influence thoughts and actions across marketing, design, and therapy.
Solution: We believe unraveling color’s psychological influence is crucial for compelling campaigns and resonant user experiences. Our brainchild, Color Positive, fuses physical and digital realms, exploring how colors profoundly shape positive emotions through augmented reality experience.
