DEF Runner
Client: Def Shop (DE)
Challenge: Tell the brand story to the zoomers in a stylish, fun, and memorable way.
Solution: Our creative team came up with the idea of developing a DEFSHOP universe and putting it into a dynamic AR game for Instagram. The level design was inspired by the actual modern Berlin street style. Furthermore, our talented 3D artists created two unique characters which represent the brand’s approach to gender equality and diversity.
