Challenge: With Nike’s renowned legacy and the influence of JD Sportswear retailer, we embark on a journey into the dedicated affection that Air Max fans have for their cherished sneakers. The goal of this partnership with the OK COOL creative agency is to solidify an indomitable bond between the brand and its dedicated fan base.

Solution:Together with the OK COOL creative agency, we’ve developed a compelling concept to inspire swoosh-lovers to showcase their favorite outfits: designing a captivating transition effect on TikTok that captures the brand’s light-hearted essence, effectively expanding the AirMax universe into the virtual realm.