Mariah’s Sleigh Ride
Client: Sony Music
Challenge: Create an interactive experience for Social Media to promote Mariah Carey’s “All I Want for Christmas Is You.”
Solution: We come up with the idea of developing an AR game inviting fans to a multi-level Christmas setting with an immersive audio experience based on the audio track that not only became No. 1 on the Billboard Hot 100 — but is also the first song in the chart’s history to have led in three distinct runs on the ranking.
