Pleasure Garden
Client: Selfridges
Challenge: To invite customers to discover the new shopping experience as part of the Valentine’s Day celebration.
Solution: We designed a fun, interactive AR game for Instagram and Facebook that incorporates the Selfridges tarot characters and an aesthetic environment so that customers could enjoy a unique shopping experience. Customers could discover which character they were shopping for in the game — from Gastro Glutton, who likes to indulge in delicious treats to Magpie, who’s best pleased with lots of sparkles.
