Challenge: Help present unique aspects of the new urban Ford SUV on social media

Solution: By using the capabilities of Spark AR, we created the full-fledged AR race game for Instagram as a product placement tool. The main challenge of the project was to recreate the Brands Hatch Circuit, located southeast of London using the actual map. We had to recreate a realistic cornering on a real track, and we couldn’t afford for it to look like 2D simulations. In only 2,5 weeks, the organic game promotions drove over 775K impressions, 75K game sessions/AR effect uses, and 2K shares.