Challenge: Empowering the brand image of RealM in the eyes of a young audience as a pioneer of implementation of 5G technologies.

Solution: We created a dynamic, multilevel 2D runner в стиле супер-марио, that takes fans into a new dimension. We used well-proofed face tracking technology, which allowed the players to control the character with help of head movements and facial expressions.

The game plot was structured in such a way that the image quality of the levels and the character improved with progress. This helped us create a visual representation of moving from 1G to 5G technology in the eye of end-users. Also, players were able to generate the